Each reel's editor shows these numbers at the top:
- Unique contacts: how many people entered the flow.
- Messages sent: all the DMs sent on this reel.
- Final DMs: people who reached your final message.
- New follows: people who weren't following you when they first tapped, and followed to unlock the link.
- Greeting CTR: the share of people who tapped the button in your greeting.
A low greeting CTR usually means the greeting doesn't say what they'll get. Name the thing: “Tap below and I'll send the 30 prompts 👇”.
The Dashboard adds these up across all your reels.
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